Privacy Protection Overview
Your privacy matters. At Via Swiss Mobility Solutions AG, we uphold the highest standard of data protection, ensuring your information is handled with Swiss precision and in strict adherence to international best practices. This policy outlines our unwavering commitment to safeguarding your personal data.
Our Commitment to Data Integrity
Via Swiss Mobility Solutions AG is dedicated to transparent and secure data handling. We understand the critical importance of privacy in today’s digital landscape, especially within the sensitive automotive and mobility sectors. Our practices are built upon a foundation of trust, responsibility, and continuous improvement.
Key Principles:
- Proactive Compliance: We not only meet but often exceed the requirements of the Swiss Federal Data Protection Act (FADP) and the General Data Protection Regulation (GDPR).
- Transparency: Clear explanation of what data we collect, why, and how it is used.
- User Control: Empowering you with agency over your personal data and providing straightforward procedures to exercise your rights.
- Security by Design: Implementing robust technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.
- Regular Audits: Independent third-party privacy audits ensure our continued compliance and identify areas for enhancement.
For any privacy-related inquiries or to exercise your data rights, please do not hesitate to contact our dedicated Data Protection Officer.
Data Collection and Use
Understanding how your data is collected and utilized is fundamental to maintaining your trust. We commit to maximum transparency in all our data processing activities, ensuring clear purpose specification and secure handling.
What Data We Collect and Why:
Examples: Name, email address, phone number, physical address (for vignette delivery, if applicable), payment information (processed by secure third-party providers).
Purpose: To provide requested services (e.g., Swiss vignette information, digital travel planning tool access), communicate updates, process transactions, and offer customer support.
Legal Basis: Fulfilment of contract, legitimate interest, or explicit consent.
Examples: IP address, browser type, operating system, pages visited, time spent on pages, referral sources.
Purpose: To analyze website performance, improve user experience, identify technical issues, and understand service demand. This data is primarily aggregated and anonymized.
Legal Basis: Legitimate interest (for website optimization) and consent (for non-essential cookies).
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. You are in control of your cookie preferences. Essential cookies are necessary for website functionality, while others require your explicit consent.
Please refer to our Cookie Policy for detailed information and how to manage your preferences.
Data Hosting and Retention:
Your data is processed and stored on secure servers located in Switzerland, ensuring adherence to the stringent Swiss data protection laws. We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Once data is no longer needed, it is securely deleted or anonymized.
Advertising Platform Compliance
Our digital advertising practices are fully compliant with the rigorous policies of leading platforms like Google Ads and Bing Ads, ensuring your privacy is respected even when engaging with our promotional content.
Google Ads and Bing Ads Guideline Adherence:
Via Swiss Mobility Solutions AG is committed to ethical and privacy-conscious advertising. Our use of Google Ads and Bing Ads strictly adheres to their respective privacy policies, which are designed to protect user data and provide control over personalized advertising.
- Transparent Data Usage: We only use data collected through these platforms in accordance with their terms and strictly for the purpose of improving ad relevance and performance.
- No Sensitive Data: We do not collect or use sensitive personal information for advertising purposes through these channels.
- User Opt-Out: You always have the option to control or opt-out of personalized ads directly through your Google Account settings, Microsoft account settings, or through industry opt-out tools.
For more information on managing your advertising preferences, please visit:
We regularly monitor our advertising campaigns and practices to ensure ongoing compliance with these evolving guidelines, reflecting our dedication to user privacy and responsible data management.
Your Rights and How to Exercise Them
Under Swiss data protection law and GDPR, you possess significant rights regarding your personal data. Via Swiss Mobility Solutions AG fully supports these rights and provides clear, accessible mechanisms for you to exercise them.
Your Data Protection Rights:
Right to Access
You have the right to request access to the personal data we hold about you. We will provide a copy of your data in an easily understandable format.
Right to Rectification
If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request its correction or update.
Right to Erasure (Right to be Forgotten)
Under certain circumstances, you have the right to request the deletion of your personal data from our systems.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
Right to Object
You have the right to object to the processing of your personal data for specific purposes, including direct marketing.
Right to Lodge a Complaint
If you have concerns about our data handling practices, you have the right to lodge a complaint with the competent supervisory authority in Switzerland.
How to Exercise Your Rights:
To exercise any of the rights listed above, please contact our Data Protection Officer at [email protected]. We may require you to verify your identity before processing your request to ensure the security of your data. We commit to responding to your request without undue delay and within one month of receipt.
For official complaints, you may contact the Federal Data Protection and Information Commissioner (FDPIC) of Switzerland:
Federal Data Protection and Information Commissioner (FDPIC)Feldeggweg 1
3003 Bern
Switzerland
www.edoeb.admin.ch
Note on Policy Updates: This Privacy Policy may be updated periodically to reflect changes in our data processing practices or legal requirements. We encourage you to review this page regularly for the latest information.